What is Display Advertising and How to Make the Most of It



If you have a business and you want to make it visible online, you probably want to make use of display advertising. Display advertising comes in different forms. To name a few are banner ads, pre-roll video ads, Adwords search ads, social media ads and video overlay ads. These forms of advertising make use of text, videos, graphics and animation to market a product or a service in a visually attractive manner.

Benefits of Display Advertising When Properly Used

  1. Grabs Attention

Unlike a simple text ad, someone who browses the internet and sees an enticing display ad will definitely be promoted to click on the link to know more about the product or services you offer.

  1. Takes You Closer to Your Audience

Display ads are placed alongside related web content. For instance, if the web searcher reads an article about hair loss and he sees your display ad somewhere on the page, he is likely to click on the ad. This gives you a bigger chance to of gaining a new customer.

  1. You Know Exactly How Many Times Your Display Ads Have Been Clicked

Display ads provide you with an updated record of ad clicks. It enables you to track whether or not your business is benefitting from this type of advertising.

How to make the most of your Display Advertising?

To guarantee that your display advertising will take your business to its full potential, there are some things you need to keep an eye on.

  • It’s important to carefully choose the websites and pages you will put your display ads. These locations have to be related to the kind of products or services you offer.
  • Make sure your ads are positioned where they can be easily seen.
  • Be creative in choosing images and colors for your display ads. Use bold colors and make sure the texts and logos are readable.
  • Make clicking your display ads profitable There should be a clear ‘call to action’ so the clickers would know what to expect.
  • You must come up with a well optimized landing page so the customers can easily navigate around the page and sign up the form with confidence.