What Industries Benefit Most From Call Marketplace Software?

Although it may seem obvious that call marketplace software works best for industries that rely on inbound calls, the attributes of an industry that can benefit from call marketplace software can be narrowed down even further. In this blog post, we’ll go over the types of industries that can benefit the most from utilizing call marketplace software.

Industries With Customers With Time Sensitive Needs

When a customer needs something immediately, businesses who employ call marketplace software will be able to meet their needs quicker. A Google search leading to a click to call button is very likely going to be used immediately by a customer needing emergency repair work on their plumbing, automobile or door lock. For this reason, industries that rely on customers who are in immediate need of service will find call marketplace software can expedite the calls and get the customer back on track as soon as possible. A customer with time sensitive needs doesn’t want to be waiting around until tomorrow or next week for their issue to be resolved.

Industries With Customers Who Need To Talk To A Person

When the product or service the customer is seeking requires explanations, feedback and answers to complex questions, call marketplace software allows the business to assure the customer that the service that is being requested is, in fact, appropriate for their situation. For this reason, industries such as insurance, law and travel are well served by call marketplace software. Not only is the customer directed to the correct agents in a timely manner, an educated agent should be able to answer questions, alleviate worries and help the customer choose the relevant product or service with confidence. Call marketplace software, in this scenario, allows a business to serve their customers better.

Industries That Deal With Sensitive Information

Many customers are wary about sending sensitive information over the internet. Whether it’s because they’re using public servers or they just don’t trust the idea of using a credit card online, there are many reasons why people would rather deliver sensitive information over the phone. Industries such as banking and health services are prime examples of those who deal in sensitive and private information. By using call marketplace software, these industries are able to convert customers who are searching for a service but unwilling to send confidential information via the internet. Not only will classified information be more secure when delivered over a phone line, the customer will also feel more confident by dealing with another person.

Industries That Depend On Local Customers

Because of the ability for call marketplace software to geo-target advertisements and phone calls, industries that depend on local customers can be assured that the calls they receive are within the parameters of the business. It makes no sense for a plumbing company based in California to receive inquiries from customers in Maine. By setting up the call routing software to only accept calls from certain areas or during certain times, a business is much more likely to receive only relevant and local phone calls.

CallerReady Call Marketplace Software

As this article shows, call marketplace software can be utilized by a wide array of industries. If your business is dependent on inbound phone calls, call routing software can be customized to meet your company’s specific needs. If you’d like to learn more about call marketplace software, get in touch with CallerReady today.