Pay-Per-Call Network – How to Optimize Your Pay-Per-Call Marketing Efforts

Performance Marketers have the goal of delivering high quality phone calls to advertisers. That’s why they need a reliable pay per call agency to manage their call distribution. A good pay per call network will use a sophisticated technology to rout the right leads from the publisher to the right advertiser. For a successful pay per call strategy, performance marketers need to set priorities and rules that will be used to determine the routing of the call.

Prioritization
A good pay per call network should be able to assign priority to advertisers. This way the calls can be routed to the advertiser willing to pay the most. However, CallerReady always keeps agent availability in mind. Instead of just sending the call to the next available agent, CallerReady will only send the call to the agent who is actively bidding for the call. This is possible because of a new technology CallerReady has developed to decrease the percentage of calls that are lost due to agent unavailability.

Geographic/Time Routing
Networks can rout the call based on the caller’s location. This can be extremely useful, especially for industries that rely on local business. Call networks can also set automated rules to rout the calls to specific advertisers based on their preferred open hours. This ensures that a call is not sent to a business after hours.

Using these simple rules can significantly increase the efficiency and revenue of call sellers. CallerReady makes sure that each call is routed based on rules and priorities that maximize revenues. For more info about all the call marketing tools that CallerReady has to offer click or call 877-800-4844