Come Join Us at Contact.io Jan 19-20 in San Francisco

JANUARY 19 – 20, 2016

HOTEL NIKKO / SAN FRANCISCO

We are proud to be sponsoring this new industry event dedicated to performance call marketing.  We’ll be presenting two sessions and exhibiting.

Highlighted Sessions

Maximize Your Sales With Call Marketing Automation

Tuesday Jan. 19 3:30pm – 3:50pm

This session will cover the key pillars of call marketing you need to address to maximize the results of your programs.  Whether you are a pay-per-call performance marketer providing calls to call buyers or an advertiser generating calls for your own internal agents, the needs are the same.  We live in a world where consumers want access to help 24/7.  To service this demand and connect the consumer to the right salesperson requires a repeatable system that call marketing automation can provide.  We will cover the areas where automation can help you reach this goal.  The key takeaways of this session are:

1. Generating Phone Calls From Landing Pages With Phone Numbers and Forms
2. Competitive Call Distribution – when buyers/agents compete, everyone wins
3. Overflow – call handling when your intended buyers/agents are unavailable
4. Afterhours – respond immediately, set expectations and deliver

By addressing the 24/7 nature of customer requests you can move the needle on sales conversions and amplify campaign profitability.

Presented by Joe Charlson, CEO & Founder CallerReady

Lead-to-Call Automation: Three Case Studies in Driving Campaign Profits with Automation

Wednesday Jan. 20 10:45 – 11:10

This panel will highlight three facets of lead to call automation:

1. Outbound Contact Center Automation
2. Email to Call Generation
3. Inbound Call with Dynamic Call Distribution

Come hear about three different use cases leveraging the power of automation to convert and distribute your data leads as telephone calls.  The first case study will demonstrate how you can replace your lead qualification and transfer call center processes with automated follow-up.  The second case study will cover using email to generate phone calls from landing pages that include both telephone numbers and lead forms.  The third case study will explain how you can improve your call connection rate by leveraging your existing database of agents/call buyers to drive the competitive call distribution and attribution tracking of each inbound phone call.

The panel will include:

Joe Charlson, CEO & Founder CallerReady (moderator)

John Parres, VP of Marketing Operations Nationstar Mortgage

Jeff Fisher Pay Per Call Industry Expert

Clelland Green, President of Benepath, Inc.