In today’s world, there are so many different methods and advertising channels, that marketers need to be very strategic about where to invest their marketing spend. Return on Investment is the key metric and bench mark that marketers use to determine the success of a particular campaign or advertising channel. One type of advertising in […]
Marketers and business owners that want to consistently attract quality leads and earn good money know that pay per call campaigns need to be optimized. Just because a campaign had successful results previously does not mean that there is not an opportunity to earn even more than before. The better the optimization, the better it […]
We have all heard the saying ‘quality over quantity’ many times before and applied to many different scenarios. It is no different in the pay-per-call, call marketplace or the pay-per-click world. If you get hundreds of clicks or calls a day but no conversions, the traffic you receive is just not helping the bottom line […]
Simply put, lead validation is the process of segmenting and separating sales leads from other types of internet marketing campaigns such as form conversions or phone calls. Lead validation is what shows the effectiveness of lead generation campaigns such as PPC, SEO or other types of display marketing. Validating Activity and Lead Tracking Validation […]
Marketing automation essentially refers to a technology that can help manage and automate converting leads into buyers for a business. Call intelligence technology is an important part of marketing automation and something that marketers should not overlook its potential to increase not only the number of leads calling into a business but the quality as […]
Performance Marketing Needs Mobile-Friendly Support By now, most people are aware that the mobile trend is continuing to grow and thrive as not only more consumers have smartphones but are using them to search and make purchases as well. In the United States alone, over 90% of smartphone owners use their phone to perform […]
It wasn’t all that long ago that pay per call marketing was associated with low-quality late night infomercials that were laughable as a serious opportunity to drive sales. In recent years, the pay per call landscape has drastically changed with the shift of consumers using mobile phones for search more than any other device. […]
If you have a business and you want to make it visible online, you probably want to make use of display advertising. Display advertising comes in different forms. To name a few are banner ads, pre-roll video ads, Adwords search ads, social media ads and video overlay ads. These forms of advertising make […]
First up, this is not going to be a get-rich-quick article. What we will share with you is how you can make good money on the internet with an affiliate marketing blog, but it does take time. Mark Zuckerberg made his billions fast after Facebook finally took off. He first had to spend several years […]
The VOIP system provides state of art communication across the internet. This is a great improvement over landlines the old folks used. Smartphones are, well smarter because they are as mobile as we are. However, we still have to pay for the calls we make on them. This can be a heavy burden […]
