When it works, IVR technology is one of the most valuable tools in a call center. It improves efficiency and boosts customer satisfaction by quickly gathering information and routing calls. None of this is possible without clear instructions for callers to follow. Use these tips to write a sensational script. 1. Have a Plan A […]
You know the value of a phone call. It’s a way to connect with customers. It’s a tool for solving problems. It’s a medium for building a brand. Each phone call leaves an impression on your customers, and that’s why it’s important to pay attention to your call abandonment numbers. An uptick in call abandonment […]
When trying to answer the question of “what is call marketing automation,” one must first understand the definition of call marketing. As opposed to telemarketing, in which sales agents make outbound calls to reach prospective customers, call marketing is based upon the stimulation of inbound calls. This is achieved by including phone numbers in advertisements, […]
Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]
The CallerReady performance call marketing platform has been designed to act as a virtual one-stop lead management system. Built directly into the software are several tools and functions that allow users to make the most of the leads they have at hand. The CallerReady platform is fully customizable to meet your business needs and increase […]
Many performance marketers depend on buying leads to supply their team with opportunities to make sales. There are plenty of online services that compile sales leads with the hope of reselling that information to businesses looking to increase their bottom line. However, when a company is compelled to buy leads online, it soon finds that […]
Although it may seem obvious that call marketplace software works best for industries that rely on inbound calls, the attributes of an industry that can benefit from call marketplace software can be narrowed down even further. In this blog post, we’ll go over the types of industries that can benefit the most from utilizing call […]
1. Organize Information Sales management software allows your sales team to stay organized. From acting as a database for customer information, to scheduling and tracking mass emails or keeping track of your marketing schedules, a good sales management software system can act as a superhuman personal secretary for your entire sales team. 2. Reduce Data […]
Pay per call advertising isn’t for every business.  Certain types of businesses benefit more from pay per call advertising than others.  How can you tell if your business would benefit from a pay per call advertising campaign?  In this article, we’ll go over a few of the business types which profit most from pay […]
Many marketers make the mistake of only using Google AdWords as an online advertising platform. While Google is the largest and has recently added Call-Only ads that help enhance pay per call results, Bing should not be overlooked. Bing Ads also offers similar services but most importantly can help digital marketers expand their reach and […]
