What Is Call Marketing Automation?

When trying to answer the question of “what is call marketing automation,” one must first understand the definition of call marketing. As opposed to telemarketing, in which sales agents make outbound calls to reach prospective customers, call marketing is based upon the stimulation of inbound calls. This is achieved by including phone numbers in advertisements, […]

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The Performance Marketing Platform And Call-Based Businesses

Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]

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Reduce The Need To Buy Leads Online With An Inbound Call Plan

Many performance marketers depend on buying leads to supply their team with opportunities to make sales. There are plenty of online services that compile sales leads with the hope of reselling that information to businesses looking to increase their bottom line. However, when a company is compelled to buy leads online, it soon finds that […]

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What Industries Benefit Most From Call Marketplace Software?

Although it may seem obvious that call marketplace software works best for industries that rely on inbound calls, the attributes of an industry that can benefit from call marketplace software can be narrowed down even further. In this blog post, we’ll go over the types of industries that can benefit the most from utilizing call […]

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6 Benefits of Using Sales Management Software

1. Organize Information Sales management software allows your sales team to stay organized. From acting as a database for customer information, to scheduling and tracking mass emails or keeping track of your marketing schedules, a good sales management software system can act as a superhuman personal secretary for your entire sales team. 2. Reduce Data […]

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Pay Per Call Advertising: Which Businesses Benefit Most?

  Pay per call advertising isn’t for every business.  Certain types of businesses benefit more from pay per call advertising than others.  How can you tell if your business would benefit from a pay per call advertising campaign?  In this article, we’ll go over a few of the business types which profit most from pay […]

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