What Is Lead Tracking Software Supposed to Track?

Every sale begins with a lead. Generating leads is made possible when marketers create interest by promoting their product to consumers. Once a consumer expresses curiosity or enthusiasm about the product they are transformed into a lead. Tracking a lead through the sales process may not be that complicated in a one-on-one relationship, but if […]

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What Is Call Marketing Automation?

When trying to answer the question of “what is call marketing automation,” one must first understand the definition of call marketing. As opposed to telemarketing, in which sales agents make outbound calls to reach prospective customers, call marketing is based upon the stimulation of inbound calls. This is achieved by including phone numbers in advertisements, […]

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3 Elements Of the CallerReady Phone Call Automation System

For companies that rely on qualified leads for their phone sales based business, outbound phone calls are not only time consuming, but they can become expensive. Through years of refinement based upon trial and error, many successful pay per call marketers and advertisers have learned to maximize their progress by utilizing phone call automation technology […]

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How To Reduce Call Abandonment With The CallerReady Platform

For a business that depends on phone calls for its livelihood, abandoned calls are a detriment to the bottom line. Although there are many reasons why a customer will hang up after making a phone call, there are technological advances that can prevent that from happening. The CallerReady performance call marketing platform has built-in functions […]

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5 Steps Needed To Sell Leads

Learning how to sell leads can benefit a wide variety of people and companies. Certain companies might generate leads they are unable to use because they already have an excess or the leads they’ve generated aren’t appropriate for their specific field or location. Other companies or individuals generate leads for the express purpose of selling […]

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Why Should Marketers Care About Call Intelligence Technology?

Marketing automation essentially refers to a technology that can help manage and automate converting leads into buyers for a business. Call intelligence technology is an important part of marketing automation and something that marketers should not overlook its potential to increase not only the number of leads calling into a business but the quality as […]

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