We all know the benefits of Pay Per Call advertising and its power in generating quality leads for businesses of all sorts. If you are a business owner or a marketer, you are probably also looking for an opportunity to maximize your marketing results. In today’s world, when digital marketing has taken over every other […]
For every business owner, marketing serves as the spinal cord for growing their business to greater heights. Add the world of internet to it, and you know the opportunities are simply limitless. You know how you can make your business visible on the internet. Now it’s time for you to know how you can use […]
In the last ten years we witnessed an exponential rise in marketing firms paying a good amount of money to paid search platforms to gather customer phone calls. Market and industry analysts have also mentioned that marketer and sales teams prefer phone-based leads more than web-based leads. With the rise of calls came the need […]
A major problem that most businesses face when they receive an inbound call is that they lose trackability when the lead has left their webpage to call them. That’s a huge blind spot for marketers because they cannot get the same useful information that’s available when tracking clicks such as which campaigns and keywords led […]
The world of marketing and promotional activities is undoubtedly revolutionized by Google Ad Words and Analytics, and the majority of businesses often forget the one amazing gadget that consumers always carry with them wherever they are – their Smart phone. Chances are you are reading this post on your favorite handheld device. Having said that, […]
Pay-Per-Call advertising is a type performance-based marketing in which the publisher gets paid only if there’s measurable results. In most cases, a click of the call button does not necessarily mean money for the publisher. The call needs to be qualified, attributed, and analyzed before the publisher gets a commission. For this reason, it’s very […]
For years marketers have tried all the tricks in the book to optimize lead forms for better conversions. A popular opinion among SEO professionals is that phone numbers on web forms lead to lower conversion rates. But what if we have been asking the wrong question all along? The questions should not be “Are […]
Call-Only ads are the new hit for marketers. Advertisers can use call tracking software to analyze the performance of their campaigns. However, they need to get the basics done first. Every online marketer knows that keywords are the secret sauce behind every successful campaign. With keywords, there are three important things to keep in mind. […]
Digital marketing is steadily shifting towards mobile and calls become more valuable for advertisers. Study shows that businesses will receive more than 60 billion calls this year. Also 70% of people who use their phones to browse the internet will make a phone call right from the search result. In 2015 Google made it clear […]
We live in a world where everything happens online. There is a popular misconception that people don’t call phone numbers anymore. However, research shows that including phone numbers with your digital advertising efforts can be extremely beneficial, even if your business does not heavily rely on phone calls. Here is an example of how a […]
