Mass mobile adoption has taken over and now exceeds the number of desktop searches per month. The BIA/Kelsey Group has also identified that there will be approximately 162 billion phone calls generated to businesses by the year 2019. In response, Google has enabled advertisers and marketers to take advantage by offering paid call-only campaigns. Before […]
We all know that monitoring and measuring analytics is critical to developing and maintaining online marketing campaigns. What is often overlooked, is tracking phone calls. Without this metric, your organization is missing the complete picture on lead and conversion data. By using a call tracking platform, marketers capture the final missing piece of the analytics […]
In today’s world, almost all marketing channels have gone mobile. Whether it is an email campaign, display ads or social media marketing, chances are over half of your end users are opening and viewing on their mobile phone. In 2016 alone, it is estimated that marketers in the US spent close to 23 billion […]
It wasn’t all that long ago that pay per call marketing was associated with low-quality late night infomercials that were laughable as a serious opportunity to drive sales. In recent years, the pay per call landscape has drastically changed with the shift of consumers using mobile phones for search more than any other device. […]
Everyone has heard that email will soon be an outdated channel, but smart marketers know that this isn’t the case at all. Email still remains one of the most profitable channels for driving sales and relationship building and mobile phone calls have seen an explosion in popularity as more and more people are […]
As a marketer, you probably know that users online are surfing the internet more than ever. Many internet users prefer to use smartphones to desktop or laptop computers. Mobile is becoming an easy and convenient way of staying connected while on the move. It follows then that phone call volumes are increasing and marketers have […]
Recently, call tracking has become a big deal in marketing. It enables you to assign a different phone number to each of your marketing campaigns (online and offline). Each of these numbers will then be forwarded to your main business phone number, allowing your staff to answer as if the call were made […]
Majority of digital marketing campaigners use the number of clicks they receive on their web web pages to evaluate their efficiency and performance. The times have changed now and clicks are no longer good enough. Clicks still lag behind the power of a phone call by a huge margin. The conversion rate for clicks is […]
Introduction If your business is suffering because you are unable to answer your customer’s calls in a timely manner or keeping clients linked to your business, then it may be crucial for you to manage your call routing practices. Currently, there is a variety of call routing software available. With an efficient call routing […]
Call tracking is surely a great method to know demographics of the lead and the campaigner that landed you this call. But there are still many aspects of an inbound call which call tracking can’t possibly help you with. Some of these factors include knowing which customer service representative converts the most number of […]
