4 Tips for Launching a Successful Pay Per Call Marketing Campaign

Pay per call marketing isn’t a new concept. It’s been a popular model for print, radio and television advertising for years—and for a good reason. It works. The advertiser encourages consumers to call a phone number. If they’re interested in the product or service, they call. It’s a powerful tool for generating leads and can […]

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The Performance Marketing Platform And Call-Based Businesses

Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]

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What Is A Call Intelligence Platform And Why Is It Important?

In today’s digital environment, the conversion from a slightly interested interested observer to a fully engaged customer is complex. For a company that relies on phone calls as part of its business model, a call intelligence platform can be an important tool for understanding this transformation. Not only will it ensure calls are handled smoothly […]

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4 Reasons Why Speed To Lead Is Key To Sales Success

CallerReady developed the Lead-To-Call Automation platform to increase contact rates with qualified leads and facilitate converting those leads into sales. The platform provides a suite of tools that expedite lead conversions by continuously engaging the prospect from their initial expression of interest to the point where they are connected with the most qualified sales agent. […]

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