The Performance Marketing Platform And Call-Based Businesses

Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]

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What Is A Call Intelligence Platform And Why Is It Important?

In today’s digital environment, the conversion from a slightly interested interested observer to a fully engaged customer is complex. For a company that relies on phone calls as part of its business model, a call intelligence platform can be an important tool for understanding this transformation. Not only will it ensure calls are handled smoothly […]

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4 Reasons Why Speed To Lead Is Key To Sales Success

CallerReady developed the Lead-To-Call Automation platform to increase contact rates with qualified leads and facilitate converting those leads into sales. The platform provides a suite of tools that expedite lead conversions by continuously engaging the prospect from their initial expression of interest to the point where they are connected with the most qualified sales agent. […]

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What Is Call Routing Software And How Can It Help Business?

What Is Call Routing Software? Call routing software forms the basis for an automatic call distributor (also known as an ACD) which uses a routing strategy to direct incoming phone calls to agents, departments or phone queues. The routing strategy dictates where the calls are sent and is composed of a prearranged set of criteria […]

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What is Lead Tracking & Validation?

Simply put, lead validation is the process of segmenting and separating sales leads from other types of internet marketing campaigns such as form conversions or phone calls. Lead validation is what shows the effectiveness of lead generation campaigns such as PPC, SEO or other types of display marketing.   Validating Activity and Lead Tracking Validation […]

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