6 Benefits of IVR Technology

IVR technology or Interactive Voice Response technology, is commonly understood as the phone voice that asks us to press 0 if we wish to speak to an operator. IVR technology has allowed businesses to process large volumes of phone calls while collecting information, processing that information and producing relevant actions. But there are many specific […]

Read More

Pay Per Call Advertising: Which Businesses Benefit Most?

  Pay per call advertising isn’t for every business.  Certain types of businesses benefit more from pay per call advertising than others.  How can you tell if your business would benefit from a pay per call advertising campaign?  In this article, we’ll go over a few of the business types which profit most from pay […]

Read More

Pay-Per-Call Facebook Ads: Pros And Cons

Social media has revolutionized the advertising world.  Sites like Facebook have made it much easier for advertisers to connect with large groups of people who have their specific interests on display.  However, although Facebook first appeared to be an area where advertising was virtually free for those with the know-how, algorithms have since changed and […]

Read More

How to Implement an Inbound Call Strategy to Increase Leads

A huge part of being a marketer is generating leads that convert into revenue for your business. However, many marketers still overlook an incredibly profitable source of leads and those are leads from inbound calls. Today, with the mobile boom, people are using their smartphones to call businesses. Interestingly, Google research has shown that 70% […]

Read More

Why Use Pay Per Call Advertising?

Advertising is a must for all types of businesses in today’s competitive world, but that being said, there are more effective ways than others to attract quality leads. As an example, running a promotion such as a free prize for a competition or draw may attract a lot of visitors to your page or people […]

Read More

Support Pay-Per-Call with Call Center Best Practices Part 1

Today, the call center industry worldwide is alive and well. New positions are added quarterly as more and more businesses take advantage of call center operations to remain competitive within their industry. As pay-per-call marketing continues to provide a valuable source of quality, high converting leads, many organizations are including this method as part of […]

Read More