Every sale begins with a lead. Generating leads is made possible when marketers create interest by promoting their product to consumers. Once a consumer expresses curiosity or enthusiasm about the product they are transformed into a lead. Tracking a lead through the sales process may not be that complicated in a one-on-one relationship, but if […]
Customers these days tend to want to help themselves by becoming more self-sufficient when dealing with businesses. Advances in technology have afforded both customers and businesses this luxury. Self-sufficiency helps the customers by giving them flexibility in their methods of obtaining information and services, while businesses benefit from lowered costs and increased employee freedom. IVRS […]
With the lead being the beginning point of a sales relationship and a sale being the endpoint, leads management is the creation of a pathway that converts a lead into a sale. As online marketing has a more dominant method of reaching and converting potential leads, the business of leads management has evolved. This article […]
When trying to answer the question of “what is call marketing automation,” one must first understand the definition of call marketing. As opposed to telemarketing, in which sales agents make outbound calls to reach prospective customers, call marketing is based upon the stimulation of inbound calls. This is achieved by including phone numbers in advertisements, […]
Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]
For companies that rely on qualified leads for their phone sales based business, outbound phone calls are not only time consuming, but they can become expensive. Through years of refinement based upon trial and error, many successful pay per call marketers and advertisers have learned to maximize their progress by utilizing phone call automation technology […]
A lead is the starting point of the journey towards a sale. Being able to manage leads effectively is an essential function for businesses that depend on sales for their bottom line. With the advent of the internet and online marketing, lead management has become both easier and more complicated at the same time. To […]
In today’s digital environment, the conversion from a slightly interested interested observer to a fully engaged customer is complex. For a company that relies on phone calls as part of its business model, a call intelligence platform can be an important tool for understanding this transformation. Not only will it ensure calls are handled smoothly […]
The CallerReady performance marketing platform has been designed to implement all the various components of pay per call technology into a single call marketing package. When your business is based upon phone calls and lead generation CallerReady provides a platform that offers a complete set of tools for managing your business. Check out these main […]
Call centers deal with large volumes of data generated by the phone calls, conversations and information gathering processes occurring throughout the working day. Making sense of all this data requires the ability to sort and store information in a systematic way. Call center management software makes this possible. However, in addition to classifying data, this […]
