What is Automatic Call Distribution?

Automatic call distribution (ACD) allows companies with substantial inbound telephone traffic to handle calls efficiently and in a manner that promotes optimal customer retention. Companies that benefit from this service range from insurance corporations, health care facilities, institutions of higher education, large retailers, contractors, and any other businesses that rely on incoming calls to cultivate […]

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Call distribution, Lead distribution, Routing Software

There’s a new and exciting technology emerging for businesses that’s guaranteed to transform sales, organize call representatives and agents, and make customers happier than ever — and it’s available right now at callerready.com. This new technology routes calls and protects lead distribution in the smartest way possible. The routing software has the ability to make sure all of your […]

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Call Tracking: Use a Call Extension to Increase Your Conversion Rate

We live in a world where everything happens online. There is a popular misconception that people don’t call phone numbers anymore. However, research shows that including phone numbers with your digital advertising efforts can be extremely beneficial, even if your business does not heavily rely on phone calls. Here is an example of how a […]

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Buying and Selling Phone Calls – Real Time Call Auctions, Pre-Qualification and More

Buying and Selling Phone Calls – Real Time Call Auctions, Pre-Qualification and More Download our presentation from LeadsCon – Buying-and-Selling-Phone-Calls Table of contents: Types of calls: Formats Consumer dialed calls Consumer dialed calls with data leads Warm call transfers Warm call transfers with data leads Ad Copy Branded Category Call Qualification Duration Geography IVR Form Data Concierge […]

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How can marketers build their brand in this increasingly fragmented marketing environment?

Video Transcription Joe Charlson : Whenever I’m asked the question: “What advice would you give to a brand marketer in this increasingly digital media environment?” I really always say the same three things. It’s about relationships, relationships, relationships. Brands are relationships. And you can’t lose sight of that and you can’t get sort of off track […]

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What general marketing advice do you have for education marketers as they look forward?

Video Transcription Joe Charlson : If you’re not maximizing the search channel, you need to do that. Paid search or organic search. Paid is easier, perhaps, to master than organic. But the reason Google is such a wonderful company and the opportunity for marketers is its intent. It’s expressing the intent. And you can, through sophisticated […]

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What are you using new marketing data to get a better understanding of?

Video Transcription Joe Charlson : I’m using new data to better understand our markets, our market opportunity, our return on our marketing dollar, but also how to make our students more successful. We continue to evolve in new and interesting ways to say where is the best location for Brown Mackie College. Where’s the next best […]

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