A good Customers Relation Management System is an important tool for every sales team. When it comes to inbound calls, having a good CRM software is even more important. Call leads are usually very time sensitive. Customers who choose to call a business often have an immediate need that has to be addressed. For this […]
The world of marketing and promotional activities is undoubtedly revolutionized by Google Ad Words and Analytics, and the majority of businesses often forget the one amazing gadget that consumers always carry with them wherever they are – their Smart phone. Chances are you are reading this post on your favorite handheld device. Having said that, […]
What is Pay Per Call? We are all familiar with pay per click where, the advertisers pays for every click that brought traffic to their website. Similarly, with pay per call, advertisers pay for every qualified lead that was sent to them. Pay per call marketing is a performance based marketing, which means that being […]
Dialing a phone number is so retro. You probably don’t even remember the last time you had to actually type in a phone number that you saw on the internet. Thanks to click-to-call, we can make phone calls by a simple tap or click of a button. Even if you are browsing from a desktop, […]
Pay-Per-Call advertising is a type performance-based marketing in which the publisher gets paid only if there’s measurable results. In most cases, a click of the call button does not necessarily mean money for the publisher. The call needs to be qualified, attributed, and analyzed before the publisher gets a commission. For this reason, it’s very […]
Mobile has been steadily taking over the internet world. People are communicating, learning, and shopping on their mobile devices like never before. This trend has not escaped the radar of marketers. Pay-per-call marketing is challenging the more traditional pay-per-click approach. The truth is that in many cases, calls just work better for consumers than […]
For years marketers have tried all the tricks in the book to optimize lead forms for better conversions. A popular opinion among SEO professionals is that phone numbers on web forms lead to lower conversion rates. But what if we have been asking the wrong question all along? The questions should not be “Are […]
Call-Only ads are the new hit for marketers. Advertisers can use call tracking software to analyze the performance of their campaigns. However, they need to get the basics done first. Every online marketer knows that keywords are the secret sauce behind every successful campaign. With keywords, there are three important things to keep in mind. […]
Digital marketing is steadily shifting towards mobile and calls become more valuable for advertisers. Study shows that businesses will receive more than 60 billion calls this year. Also 70% of people who use their phones to browse the internet will make a phone call right from the search result. In 2015 Google made it clear […]
More than 80% of people using the internet have smartphones. Google reports that 70% of their mobile users call businesses directly from their phones. This means that adding a phone number to your marketing efforts can make a huge difference. Here are a few ways your business can benefit from using a phone number. PPC […]
