What is Pay Per Call? Pay Per Call is performance marketing, where advertisers pay publishers for qualified pay per call leads. The publishers host ads with unique phone numbers that track the performance of the ad and partnership. With an unlimited number of potential publishers, both advertisers and affiliate publishers can benefit from this type […]
At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone calls for businesses. In reality, the opposite has happened. Here, we are going to discuss what Call Intelligence is, why your business needs it, and how it can help you take your […]
Email Marketing Best Practices That Work Do you still receive unwanted email marketing messages? This is not supposed to happen under anti-spam laws, but it still does. It is such a pity. Marketing by email is an exceptionally powerful way to follow up on leads. Have the uncaring few spoiled it for the genuine many? […]
What is Performance Marketing? Performance marketing is a method of interactive advertising where advertisers are paid only when a specific action is taken. Advertisers and marketers are becoming more and more aware of confirmable consumer actions as part of their digital advertising efforts. Performance marketing companies create advertising campaigns with the help of marketing automation […]
You’ve heard that affiliate marketing is a neat way to make money without doing much, and you arrived here keen to learn more. It could make you wealthy, although it is more likely to earn you a decent income. In headline terms, affiliate marketing is a web-based system that lets you refer customers to […]
Call center software is a system that allows a company or organization to run a call center. In the modern era, there are hundreds of different providers of call center software for your business across the globe. Every software has its own pros and cons. Before selecting the right call center software for your […]
Recently, call tracking has become a big deal in marketing. It enables you to assign a different phone number to each of your marketing campaigns (online and offline). Each of these numbers will then be forwarded to your main business phone number, allowing your staff to answer as if the call were made […]
Majority of digital marketing campaigners use the number of clicks they receive on their web web pages to evaluate their efficiency and performance. The times have changed now and clicks are no longer good enough. Clicks still lag behind the power of a phone call by a huge margin. The conversion rate for clicks is […]
Amp-Up Your Call Center Performance Being into a call center business is a challenging task in itself. Interacting with customers and listening to their queries is an everyday task. You just can’t compromise on the quality of service any given day. If you have still not decided whether you should go for an Interactive Voice […]
A Glance at the World of Pay Per Call Pay Per Call, also called PPC, is not a new term in the world of advertising and marketing. As a matter of fact, pay per call advertising has been among the most popular and widely preferred methods of advertisement among many industries such as legal, education, […]
