Benefits of Intelligent Call Routing

Predictive call routing, otherwise known as intelligent call routing, not too long ago was only reserved for large companies as it was an expensive service to maintain. In today’s world, intelligent call routing is affordable and more than pays for its return on investment from the benefits that it provides such as: Improved customer service […]

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What is Lead Tracking & Validation?

Simply put, lead validation is the process of segmenting and separating sales leads from other types of internet marketing campaigns such as form conversions or phone calls. Lead validation is what shows the effectiveness of lead generation campaigns such as PPC, SEO or other types of display marketing.   Validating Activity and Lead Tracking Validation […]

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Why Should Marketers Care About Call Intelligence Technology?

Marketing automation essentially refers to a technology that can help manage and automate converting leads into buyers for a business. Call intelligence technology is an important part of marketing automation and something that marketers should not overlook its potential to increase not only the number of leads calling into a business but the quality as […]

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Qualify Calls | Enhance Selling Techniques for Phone Agents

Today, more than ever, businesses heavily rely on a sales force comprised of call center agents. Having staff that can utilize adaptive selling techniques and modify their sales behavior during a conversation with a customer is critical to an organization’s ongoing success. With mobile search available at most people’s fingertips, customers are becoming more informed […]

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Call Tracking Software | Don’t Miss These Important Metrics

Every contact center has a different organizational structure and variations in processes for how they manage following up with inbound leads, whether from calls or lead forms. Some have individual teams solely dedicated to connecting with new leads and others filter lead forms throughout their sales agent groups to be managed independently. Call tracking software […]

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Discussion Panel – Competitive Call Distribution [Audio Transcription]

Panelists Stan Bonnemort – Director of Business Development, Progrexion Jeff Fisher – Founder, Above the Fold Media Eric Evans – CEO, HyperTarget Marketing Adam Sthay – CEO, Pub Club Leads Joe Charlson – CEO, CallerReady JOE: I’m the founder of Caller Ready; Caller Ready is a performance marketing platform. I started caller ready about 6 […]

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Pay Per Call Leads | How to Avoid Bad Calls

  Ever since affiliate marketing began, advertisers have had concerns regarding fraud and working with affiliates that try and cheat the system. With pay per call leads, it is much harder to fake results as there is an actual conversation between two individuals versus an online lead form. But, like in all industries, there are […]

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LeadsCon Las Vegas 2017 Speaker Slides Competitive Call Distribution Panel

   Delight Consumers and Increase Call Marketing Profitability for Publishers, Aggregators and Advertisers with Competitive Call Distribution   Premise To efficiently run a Pay Per Call campaign, you need connect the lead with a salesperson who can educate that customer as quickly as possible   Key Takeaways Pay-per-call: the drop points where you lose money […]

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