Can Your Call Center Do This? 3 Reasons to Consider an Automatic Call Distributor

When customers call your company, they want something. It can be a simple request for more information about a product or service, or it can be an urgent matter that needs immediate attention. Unfortunately, you don’t know the nature of the need until someone speaks to the caller. This is why you have to think […]

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4 Tips for Launching a Successful Pay Per Call Marketing Campaign

Pay per call marketing isn’t a new concept. It’s been a popular model for print, radio and television advertising for years—and for a good reason. It works. The advertiser encourages consumers to call a phone number. If they’re interested in the product or service, they call. It’s a powerful tool for generating leads and can […]

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What Is Lead Tracking Software Supposed to Track?

Every sale begins with a lead. Generating leads is made possible when marketers create interest by promoting their product to consumers. Once a consumer expresses curiosity or enthusiasm about the product they are transformed into a lead. Tracking a lead through the sales process may not be that complicated in a one-on-one relationship, but if […]

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How An IVRS Can Help Make Your Customers Self Sufficient

Customers these days tend to want to help themselves by becoming more self-sufficient when dealing with businesses. Advances in technology have afforded both customers and businesses this luxury. Self-sufficiency helps the customers by giving them flexibility in their methods of obtaining information and services, while businesses benefit from lowered costs and increased employee freedom. IVRS […]

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What Is Call Marketing Automation?

When trying to answer the question of “what is call marketing automation,” one must first understand the definition of call marketing. As opposed to telemarketing, in which sales agents make outbound calls to reach prospective customers, call marketing is based upon the stimulation of inbound calls. This is achieved by including phone numbers in advertisements, […]

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