Benefits of an Automatic Call Distribution System

An automatic call distribution system has numerous benefits that help businesses better qualify leads and improve their bottom line. Before we detail some of these powerful benefits, let’s explain what exactly a call distribution system is. Automatic call distribution handles the process of routing incoming calls to your best sales agents who can handle the […]

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How to Personalize the Caller Experience and Reduce Call Abandonment

Personalizing the caller experience is a frequently discussed subject and it should be. One in three marketers believes that personalizing phone calls will become one of the most important marketing capabilities in the future. While marketers are making great strides in personalizing digital experiences, phone calls cannot be forgotten. With the surge of mobile usage, […]

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Boost Pay Per Call Profitability

What are two of the simplest yet most effective ways to boost your pay per call profitability? Optimize your routing and screen for call quality. Pay per call campaigns are designed to deliver profits via high quality, high converting leads through direct, personalized phone conversations with your business. That being said, not all campaigns, tactics […]

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Benefits of Intelligent Call Routing

Predictive call routing, otherwise known as intelligent call routing, not too long ago was only reserved for large companies as it was an expensive service to maintain. In today’s world, intelligent call routing is affordable and more than pays for its return on investment from the benefits that it provides such as: Improved customer service […]

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What is Lead Tracking & Validation?

Simply put, lead validation is the process of segmenting and separating sales leads from other types of internet marketing campaigns such as form conversions or phone calls. Lead validation is what shows the effectiveness of lead generation campaigns such as PPC, SEO or other types of display marketing.   Validating Activity and Lead Tracking Validation […]

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Why Should Marketers Care About Call Intelligence Technology?

Marketing automation essentially refers to a technology that can help manage and automate converting leads into buyers for a business. Call intelligence technology is an important part of marketing automation and something that marketers should not overlook its potential to increase not only the number of leads calling into a business but the quality as […]

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