Adwords Expanded Ads All You Need to Know

Earlier this month, Google announced the imminent introduction of ETAs (Expanded Text Ads) to its AdWords interface. The new ETAs will be double the character count of current text ads. The intention is to bolster your performance via mobile searches, through more mouth-watering headlines and longer descriptions. This is accomplished using mobile-comes-first logic with the […]

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Lead Management Using Pay Per Call CRMs

In a successful sales process, how leads are generated, managed, and nurtured is extremely important. Lead management is one of the most important features of marketing. In general, lead management is a complete process of tracking and managing sales leads or prospective customers from the generation of leads to their conversion into sales and long-term […]

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Benefits of Adding a Click-To-Call Button

Coming up with a website that works with any device, particularly with mobile phones which most people use to browse the internet, is one of the challenges that internet marketers face. But the struggle does not just end with making the site work. It must have the best features to surpass its counterparts. These features […]

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How to Get Quality Pay Per Call Leads

What is Pay Per Call? Pay Per Call is performance marketing where advertisers pay publishers for qualified pay per call leads. The publishers host ads with unique phone numbers that track the performance of the ad and partnership. With an unlimited number of potential publishers, both advertisers and affiliate publishers can benefit from this type […]

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An Introduction to Call Intelligence

At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone calls for businesses. In reality, the opposite has happened. Here, we are going to discuss what Call Intelligence is, why your business needs it, and how it can help you take your business […]

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Email Marketing Best Practices

Email Marketing Best Practices That Work Do you still receive unwanted email marketing messages? This is not supposed to happen under anti-spam laws, but it still does. It is such a pity. Marketing by email is an exceptionally powerful way to follow up on leads. Have the uncaring few spoiled it for the genuine many? […]

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