What Is Lead Tracking Software Supposed to Track?

Every sale begins with a lead. Generating leads is made possible when marketers create interest by promoting their product to consumers. Once a consumer expresses curiosity or enthusiasm about the product they are transformed into a lead. Tracking a lead through the sales process may not be that complicated in a one-on-one relationship, but if […]

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How An IVRS Can Help Make Your Customers Self Sufficient

Customers these days tend to want to help themselves by becoming more self-sufficient when dealing with businesses. Advances in technology have afforded both customers and businesses this luxury. Self-sufficiency helps the customers by giving them flexibility in their methods of obtaining information and services, while businesses benefit from lowered costs and increased employee freedom. IVRS […]

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What Is Call Marketing Automation?

When trying to answer the question of “what is call marketing automation,” one must first understand the definition of call marketing. As opposed to telemarketing, in which sales agents make outbound calls to reach prospective customers, call marketing is based upon the stimulation of inbound calls. This is achieved by including phone numbers in advertisements, […]

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The Performance Marketing Platform And Call-Based Businesses

Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]

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3 Elements Of the CallerReady Phone Call Automation System

For companies that rely on qualified leads for their phone sales based business, outbound phone calls are not only time consuming, but they can become expensive. Through years of refinement based upon trial and error, many successful pay per call marketers and advertisers have learned to maximize their progress by utilizing phone call automation technology […]

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