1000 Call Marketing Profitability

JOE: I’m the founder of Caller Ready; Caller Ready is a performance marketing platform. I started caller ready about 6 ½ years ago, it really solved the problems that I had in the region space for about a dozen years. Prior to doing this I was the CMO of education management. I was in the […]

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Pay Per Call Leads | How to Avoid Bad Calls

  Ever since affiliate marketing began, advertisers have had concerns regarding fraud and working with affiliates that try and cheat the system. With pay per call leads, it is much harder to fake results as there is an actual conversation between two individuals versus an online lead form. But, like in all industries, there are […]

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LeadsCon LV2017 Speaker Slides Competitive Call Distribution Panel

   Delight Consumers and Increase Call Marketing Profitability for Publishers, Aggregators and Advertisers with Competitive Call Distribution   Premise To efficiently run a Pay Per Call campaign, you need connect the lead with a salesperson who can educate that customer as quickly as possible   Key Takeaways Pay-per-call: the drop points where you lose money […]

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Lead Generation from Google Adwords Call Only Campaigns

Mass mobile adoption has taken over and now exceeds the number of desktop searches per month.  The BIA/Kelsey Group has also identified that there will be approximately 162 billion phone calls generated to businesses by the year 2019. In response, Google has enabled advertisers and marketers to take advantage by offering paid call-only campaigns. Before […]

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How to Leverage Call Intelligence to Increase Conversion

It was estimated in 2016, businesses spent over 16 billion dollars towards analytics and call intelligence software to increase their business performance. By harnessing the power of call intelligence, organizations become equipped to make better business decisions, increase call quality and boost their overall conversion rates. In today’s market, robust call intelligence and detailed analytics […]

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Call Tracking Platform : Optimize Ad Spend With Integrated Call Data

We all know that monitoring and measuring analytics is critical to developing and maintaining online marketing campaigns. What is often overlooked, is tracking phone calls. Without this metric, your organization is missing the complete picture on lead and conversion data. By using a call tracking platform, marketers capture the final missing piece of the analytics […]

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