What Is Lead Tracking Software Supposed to Track?

Every sale begins with a lead. Generating leads is made possible when marketers create interest by promoting their product to consumers. Once a consumer expresses curiosity or enthusiasm about the product they are transformed into a lead. Tracking a lead through the sales process may not be that complicated in a one-on-one relationship, but if […]

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How An IVRS Can Help Make Your Customers Self Sufficient

Customers these days tend to want to help themselves by becoming more self-sufficient when dealing with businesses. Advances in technology have afforded both customers and businesses this luxury. Self-sufficiency helps the customers by giving them flexibility in their methods of obtaining information and services, while businesses benefit from lowered costs and increased employee freedom. IVRS […]

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What Is Call Marketing Automation?

When trying to answer the question of “what is call marketing automation,” one must first understand the definition of call marketing. As opposed to telemarketing, in which sales agents make outbound calls to reach prospective customers, call marketing is based upon the stimulation of inbound calls. This is achieved by including phone numbers in advertisements, […]

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The Performance Marketing Platform And Call-Based Businesses

Performance marketing created a shift in the way advertising and marketing campaigns were paid for. Originally, payment was due when the advertising or marketing campaign ran, regardless of the results. Performance marketing upended the model by requiring payment only for campaigns that produced a specific outcome, known as a conversion. Instrumental in this paradigm shift […]

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3 Elements Of the CallerReady Phone Call Automation System

For companies that rely on qualified leads for their phone sales based business, outbound phone calls are not only time consuming, but they can become expensive. Through years of refinement based upon trial and error, many successful pay per call marketers and advertisers have learned to maximize their progress by utilizing phone call automation technology […]

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What Is A Call Intelligence Platform And Why Is It Important?

In today’s digital environment, the conversion from a slightly interested interested observer to a fully engaged customer is complex. For a company that relies on phone calls as part of its business model, a call intelligence platform can be an important tool for understanding this transformation. Not only will it ensure calls are handled smoothly […]

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4 Main Components Of CallerReady Pay Per Call Technology

The CallerReady performance marketing platform has been designed to implement all the various components of pay per call technology into a single call marketing package. When your business is based upon phone calls and lead generation CallerReady provides a platform that offers a complete set of tools for managing your business. Check out these main […]

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5 Important Features Of Call Center Management Software

Call centers deal with large volumes of data generated by the phone calls, conversations and information gathering processes occurring throughout the working day. Making sense of all this data requires the ability to sort and store information in a systematic way. Call center management software makes this possible. However, in addition to classifying data, this […]

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