4 Tips for Choosing a Pay-Per-Call Network
Even in a digitally-driven world, pay-per-call marketing campaigns remain a powerful tool for generating quality leads. An experienced pay-per-call network can find and connect you to more potential customers that you find through other, passive marketing channels. If you’re ready to launch your first pay-per-call marketing campaign, it’s important to know how to find a company that gives you a positive return on your investment.
1. Learn the basics of how pay per call campaigns work.
The more you understand about how pay-per-call campaigns work, the better prepared you are to choose a network. Pay per call companies operate much like advertising companies. They create campaigns to solicit potential customers for their clients. With this in mind, you know to look for a company that has experience in your industry so it generates quality leads for your company.
2. Compare companies.
There’s no reason to strike a deal with the first company you talk to. Compare details like the amount of support they offer, how they define a qualified lead and the type of relationships they have with their advertisers. Find out how they track and monitor leads. When you have this information side by side, you can identify which company and offer is the best match for your business.
3. Ask questions.
In your search for a pay-per-call network, you should interview several different companies and use the opportunity to learn as much as possible about each one. Don’t be afraid to ask questions about the company’s history, operations and performance. Find out their conversion rates. Request a list of their available marketing channels. Ask which channels they recommend for your campaign.
4. Look for a network with affiliates in your area.
If you’re in an industry that serves a specific geographical region, you need qualified leads in that area. For example, if you sell auto insurance policies, you need to speak to potential customers who live in the state you service. You can’t convert leads and see a positive return on your investment if your potential customers don’t need what you offer.
CallerReady has one of the most powerful pay-per-call platforms available on the market. We’re prepared to help advertisers, publishers and marketing networks streamline their operations for more effective marketing campaigns. Call 877-800-4844 to speak to a representative or visit callerready.com to find out what makes our products different.