3 Ways Voice Search Is Changing Inbound Call Generation
If there is one thing that stays the same when it comes to performance marketing it’s that things are always changing. It wasn’t that long ago that performance marketers had to rethink their whole business model due to the introduction of the internet. More recently the ubiquity of cell phones changed the way that marketers looked at phone call generation. The latest sea change in performance marketing appears to be influenced by voice search and voice powered digital assistants. This post will go over three ways voice search is changing how performance marketers improve their inbound call generation numbers.
With the advent of voice search, the types of phrases that are used in a spoken query are quite often very different from those used in a query that is typed on a keypad. For this reason, it’s important to optimize your website with keywords that are voice search friendly. Voice search keywords are typically longer and more conversational compared to the shorthand normally used for keyboard searches. Coming up with a voice friendly search strategy will not only result in more inbound phone calls in the present, as the technology becomes more pervasive, the dividends will pay off exponentially.
Because young people are thought to be early adopters when it comes to new technologies, you couldn’t be blamed for thinking that the primary users of voice search would be the youth of today. However, it might be surprising to find out that adults over the age of 40 are most likely to use voice search. This is probably best explained by the simplicity of a voice search compared with the tiny screens and keyboards found on mobile phones. For this reason, voice search can be used to increase inbound call generation by companies who rely on older demographics for the majority of their business.
Voice Search Function
Although you can use voice search to verify facts, get directions or find the recipe of a favorite food, among both older and younger voice search users, one of its top three uses was to make phone calls. If this doesn’t make a business owner whose livelihood depends on inbound calls sit up and take notice then there’s probably nothing much that will. The fact is that voice search makes it even easier for someone to make a phone call. If your customers are already using voice search to find out information about your business, it only makes sense to create a clear path for your customers to be able to call you with voice commands. Use voice search to the advantage of both your company and your customers.
The CallerReady Pay-Per-Call Platform
CallerReady’s pay-per-call platform is a complete suite of electronic tools for managing call generation and distribution businesses. If you’d like more information on how CallerReady can help you increase the number of calls you receive from voice searches, get in touch today for a free demonstration.